The webinar itself is only part of the funnel. Show-up rate and post-webinar conversion are won or lost in the inbox. Here's the full 9-email sequence top-performing funnels rely on.
Before the webinar: 4 emails
These emails exist to maximize show-up rate. Confirmation immediately after registration, a value-driven reminder a day out, a 'starting soon' nudge an hour before, and a final 'we're live' email at start time.
- Instant confirmation with calendar invite
- 24-hour reminder with a preview of what they'll learn
- 1-hour reminder with the direct join link
- 'We're live' email sent at start time for late registrants
During and right after: 2 emails
A 'you're missing it' email to no-shows part-way through drives real-time replay clicks. Immediately after the session ends, send a replay link plus the offer recap while it's still top of mind.
The replay window: 3 emails
This is where most of the revenue happens. Space these across 3-5 days: a replay reminder for anyone who hasn't watched, an objection-handling email addressing the top 2-3 questions from Q&A, and a final-call email tied to the actual deadline.
- Replay reminder for non-watchers
- Objection-handling email using real Q&A questions
- Final call email tied to a real, enforced deadline
The deadline has to be real
Fake countdowns get noticed and erode trust over time. Whether it's replay access expiring or a bonus disappearing, make sure the deadline in your final email is one you actually enforce.